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Marqo Documentation

Marqo is a product search and discovery platform for ecommerce. Continually learning from every customer interaction, Marqo provides personalized, high conversion product discovery across your website experience.

This documentation will provide you with the information needed to get started with Marqo.

Why Marqo?

Marqo is an intelligent product discovery platform that learns from every customer interaction to deliver personalized, high-converting experiences. Unlike traditional search systems that require extensive manual configuration and historical data, Marqo uses modern AI to understand your customers and optimize product rankings automatically.

LLM Based Ranking and Relevance

Marqo's LLM Based Ranking and Relevance uses large language models trained specifically on your customer interaction data to optimize product rankings. The Marqo pixel automatically collects user interaction data (clicks, purchases, browsing behavior) from your site, so no manual data submission is required.

Key advantages over traditional ranking systems:

  • Immediate performance for new products: Unlike traditional systems that need weeks of sales data, Marqo's LLM understands patterns from your catalog and applies them to new products instantly—no waiting period, no poor initial rankings.
  • Smarter pattern recognition: The system recognizes patterns across your entire catalog, understanding that certain product combinations, styles, and attributes work well together. When customers search for variations you haven't seen before, the AI still delivers relevant results.
  • Built specifically for your business: The AI learns what product attributes matter most to your customers, how your customers browse, and what price points and styles resonate with your audience. This isn't a generic algorithm—it's an AI system trained specifically on your customer data.

Business benefits:

  • Higher conversion rates through automatic ranking optimization
  • Better new product launches from day one
  • Improved revenue by ranking higher-margin products that customers actually want
  • Less manual work as the AI handles ranking optimization automatically
  • Scalability across millions of products and thousands of search queries

Learn more about LLM Based Ranking and Relevance.

Explore Marqo

Search

Product search powered by Marqo.

Recommend

Show personalized, "similar items" and complimentary recommendations.

Browse

Retrieve collections and build category pages.

Integrate Marqo

Marqo Pixel

Drop-in solution with zero code changes. Track user interaction data instantly.

Platform Integrations

Native integrations built specifically for popular ecommerce platforms.

API Integration

Full control and customization using our REST API for custom builds and enterprise solutions.